Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: DirecttoBarry      PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 24001 Calle de la Magdelena #2055, Laguna Hills, CA 92654

CheapAdvertisingGuy

The only person who never makes mistakes is the person who never does anything. Theodore Roosevelt

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big bucks to get it done, then you're in the right place.

Click on the article headline that interests you.

As both an enemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's begin by blowing off steam so we can quickly get down to solving this problem.

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not relying on insiders to spread the word or pacing up and down praying for customers to emerge.

The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartening to say the least. Not only doesn't any human being know you're there, but the mere absence of recognition by the web itself creates a major panic in your head. You'll no doubt put in a call to your tech support team to find out why you cannot locate your site. Although lots of wacky things can occur, it's most likely something very simple. Relax, I'll tell you all about how it works and how to get yourself up and advertising right away, without confusing you with a bunch of tech talk.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably growing to realize that you can no longer survive without it.

When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are painters, plumbers, electricians and handymen, or any other business person who requires the use of a van or truck, adding signage to your vehicle has far greater potential for opportunities that you might have imagined.

I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly. The place still had the same cozy physical appeal, the food was still as spectacular as ever, but there was one obvious change; We had the dining room to ourselves all night.

It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you might want to avoid the very expensive major networks during prime time and concentrate your efforts on the more reasonably priced local, regional, or national cable schedules. In this way, you'll have the opportunity to take full advantage of all the benefits of a real TV campaign without sacrificing any of the "show business" appeal.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others. For want of a better word, it's referred to as your "identity", your "look". It's time to create a design that makes you feel good, and one that you think will be stand-alone memorable.

You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you think, "Isn't that what creative advertising is all about?" Better rethink your attitude about advertising if you equate creative with deceptive and save yourself a lot of wasted advertising dollars while you're at it.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's important to follow all government guidelines governing this form of business solicitation.

You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that purpose. Either way it's a useful and rewarding method of contacting a wide variety of potential customers without spending a lot of money.

Bartering comes naturally; You give me some of those for some of these and we'll call it even. Although you can't survive running your business totally on barter, there are certain unique situations that prove ideal for swapping goods and services. No matter who you are or what business you're in or planning to start, you wouldn't be bartering unless you felt that you had something everyone wants. And there are bartering companies that have built the concept into a mainstream business model.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside; Taking serious subjects and putting an outrageous spin on them.

Planning a video is like I would picture writing a novel, you walk around, sit around, and no matter what else you do around, your thoughts are all about coming up with a creative concept. Then your mind drifts to more substantive things like "should it be funny, just informative, or so clever that it will go viral"?  But invariably, the first thought is "Where the heck do I begin"? Oh, and one other major consideration that will surely take up residence in the back of your mind: "How much will this thing cost me"?

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort. "I don't think that people on Craigslist are a good fit for my product" I've been told, or "It's just really not the kind of clientele I'm looking for". So rather than going through the tedious exercise of trying to convince them that immediate sales should not be their primary focus at the start, I figure it's easier to open their eyes to one of the most important things they should be doing by pointing them to this article. Please Note: This once was a monsterously long article because of it's critical nature, but I mercifully shortened it for you here so you wouldn't succumb to boredom. LOL

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about all they do. In my case, any negative feedback I receive works in much the same way.

Money talks, especially when it comes to domain names. Although you can buy an average domain name for under 10 bucks, most people turn to their own company names. But for something that will help you create extra visability in the marketplace and boost profits, most take this easy route, and by default, lose out on all the benefits that creativity can provide.

Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative services rendered, your customers may think it's OK for you to do the work first and get paid when it's done to their satisfaction. That's not the way things work any more.

Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally vacation time for most, or family matters like back to school doings take precedence. But when you're in the service business like I am, you have to figure out ways to get people back on track with you, and this is one that always seems to work.

Keep in mind that I may receive commissions when you click links in this blog and make purchases. This does not however impact any reviews or comparisons I may make.

I try my best to keep things fair and balanced in order to help you make the best choice for you.  © 2019 CheapAdvertisingGuy.com owned & operated by Barry Stuart Lee, Inc.  All rights reserved. maintained by Siteenstein.com

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The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone capable of guiding you. I offer you my free consultation all the way.




COMING YOUR WAY IN FUTURE ARTICLES:

Why hand delivery is

still an important way to spread the word

in this digital age.


Making banners

an important part of your advertising arsenal.


Creating more bang

for your buckslips.


These are only a fraction of the articles I have planned for the weeks ahead. They all revolve around the cautious

spending of your money while increasing your returns. There's nothing to the rush you get when you know how to reach out and draw people into a great deal. Stay tuned. Barry


A really creative idea often begins with a sense of humor.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside; Taking serious subjects and putting an outrageous spin on them.

If you take notice of all the wacky things that pass for normal, you’ll develop an outlook that will help you come up with some creative twists on everyday happenings. Become a people-watcher, make observations of human reactions to just about everything. Watch how animals react to certain stimuli.  Listen to conversations, opinions on a variety of subjects, how people walk and do what they do when they do it. Watch all the humor people display even when they’re very, very serious.

Here's an example.

Take, for instance, the subject of selling shoes in a TV spot.  Wouldn’t it be funny to have an early morning street scene with people rushing to work, each one scurrying in their own unique and painful gait as they suffer through the experience of getting to where they’re going in their Brand X footwear? You’ve seen individuals that walk funny because their footwear is ill fitting. Now imagine them maneuvering back and forth past each other in a crowd and you’ve got yourself a very funny scenario. Forget the message for a moment or what we’d do in subsequent scenes, just keep playing this one over and over in your mind and you’ll arrive at something hilarious. If you have doubts, get a few people together and try it; you’ll find everyone doubling up with laughter. That’s one of the reasons that making TV commercials can be so much fun. If you have enough people contributing their unique sense of humor, you get input that results in tickling a wide variety of funny bones.

In a recent commercial, they used a dog trained to rub his behind across a rug as if he had worms, selling a carpet cleaning service that was very funny. If that one’s too obvious for your taste, consider more subtle approaches with tongue-in-cheek humor. The caveman for Geico, The Geico gecko, or the FedEx guy who spent five uncertain years as a castaway and upon his return, delivered the unopened package he was protecting. When his curiosity got the best of him he asked the recipient what it contained and learned it was a cell phone, a GPS device and a variety of other survival gear. That's pretty funny.

But that's just half of it.

No matter how funny or how serious the end product might be, it all starts out with a bizarre outlook that reflects a wide variety of humor. It gets funnier and funnier, sillier and sillier until you arrive at the point you want to be. I saw a cartoon once that showed a woman standing in front of a headstone that read: “I think there’s something wrong with the roast beef”. The name of the burial grounds shown on the entrance archway just above her head, read: Famous Last Words Cemetery.

Then there was the Suburban Auto Group series of Trunk Monkey spots. This campaign centered on various hot spots drivers managed to get themselves into and how a chimp bailed them out. The situations included a pregnant woman in the back seat ready to give birth, teenagers pelting a car with snowballs, a car thief breaking into a parked automobile, a woman stopped by a traffic trooper, and a burly trucker pounding on a driver’s window trying to egg him out for a confrontation. In each case, a real chimpanzee, headquartered in the truck, came to the rescue when the driver pressed the Trunk Monkey button. In the case of the trucker, the Trunk Monkey came out wielding a tire iron that he used to KO the trucker. Each time the Trunk Monkey is summoned, he emerges to save the day in some fashion and promote a different dealer service. In the truck driver incident, he was promoting “a revolutionary new service pending approval by the Attorney General”. To see this spot in action, go to:

http://www.youtube.com/watch?v=m2Y3hqakfI4

Once you view it, you can navigate on that site to the others I described. So, if you’re planning to put your business in a commercial, funny, serious, or tongue-in cheek, start by thinking way, way out of the box. Believe me, it doesn’t require tons of money to make a memorable commercial, or bring a smile to an ad or direct mail piece,  it mostly takes a good sense of humor to think up the most hilariously funny scenarios. Hahahahaha. Barry