Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: DirecttoBarry      PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 24001 Calle de la Magdelena #2055, Laguna Hills, CA 92654

CheapAdvertisingGuy

Many of life's failures are men who did not realize how close they were to success when they gave up. Thomas Edison

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big bucks to get it done, then you're in the right place.

Click on the article headline that interests you.

As both an enemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's begin by blowing off steam so we can quickly get down to solving this problem.

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not relying on insiders to spread the word or pacing up and down praying for customers to emerge.

The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartening to say the least. Not only doesn't any human being know you're there, but the mere absence of recognition by the web itself creates a major panic in your head. You'll no doubt put in a call to your tech support team to find out why you cannot locate your site. Although lots of wacky things can occur, it's most likely something very simple. Relax, I'll tell you all about how it works and how to get yourself up and advertising right away, without confusing you with a bunch of tech talk.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably growing to realize that you can no longer survive without it.

When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are painters, plumbers, electricians and handymen, or any other business person who requires the use of a van or truck, adding signage to your vehicle has far greater potential for opportunities that you might have imagined.

I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly. The place still had the same cozy physical appeal, the food was still as spectacular as ever, but there was one obvious change; We had the dining room to ourselves all night.

It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you might want to avoid the very expensive major networks during prime time and concentrate your efforts on the more reasonably priced local, regional, or national cable schedules. In this way, you'll have the opportunity to take full advantage of all the benefits of a real TV campaign without sacrificing any of the "show business" appeal.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others. For want of a better word, it's referred to as your "identity", your "look". It's time to create a design that makes you feel good, and one that you think will be stand-alone memorable.

You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you think, "Isn't that what creative advertising is all about?" Better rethink your attitude about advertising if you equate creative with deceptive and save yourself a lot of wasted advertising dollars while you're at it.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's important to follow all government guidelines governing this form of business solicitation.

You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that purpose. Either way it's a useful and rewarding method of contacting a wide variety of potential customers without spending a lot of money.

Bartering comes naturally; You give me some of those for some of these and we'll call it even. Although you can't survive running your business totally on barter, there are certain unique situations that prove ideal for swapping goods and services. No matter who you are or what business you're in or planning to start, you wouldn't be bartering unless you felt that you had something everyone wants. And there are bartering companies that have built the concept into a mainstream business model.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside; Taking serious subjects and putting an outrageous spin on them.

Planning a video is like I would picture writing a novel, you walk around, sit around, and no matter what else you do around, your thoughts are all about coming up with a creative concept. Then your mind drifts to more substantive things like "should it be funny, just informative, or so clever that it will go viral"?  But invariably, the first thought is "Where the heck do I begin"? Oh, and one other major consideration that will surely take up residence in the back of your mind: "How much will this thing cost me"?

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort. "I don't think that people on Craigslist are a good fit for my product" I've been told, or "It's just really not the kind of clientele I'm looking for". So rather than going through the tedious exercise of trying to convince them that immediate sales should not be their primary focus at the start, I figure it's easier to open their eyes to one of the most important things they should be doing by pointing them to this article. Please Note: This once was a monsterously long article because of it's critical nature, but I mercifully shortened it for you here so you wouldn't succumb to boredom. LOL

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about all they do. In my case, any negative feedback I receive works in much the same way.

Money talks, especially when it comes to domain names. Although you can buy an average domain name for under 10 bucks, most people turn to their own company names. But for something that will help you create extra visability in the marketplace and boost profits, most take this easy route, and by default, lose out on all the benefits that creativity can provide.

Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative services rendered, your customers may think it's OK for you to do the work first and get paid when it's done to their satisfaction. That's not the way things work any more.

Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally vacation time for most, or family matters like back to school doings take precedence. But when you're in the service business like I am, you have to figure out ways to get people back on track with you, and this is one that always seems to work.

Keep in mind that I may receive commissions when you click links in this blog and make purchases. This does not however impact any reviews or comparisons I may make.

I try my best to keep things fair and balanced in order to help you make the best choice for you.  © 2019 CheapAdvertisingGuy.com owned & operated by Barry Stuart Lee, Inc.  All rights reserved. maintained by Siteenstein.com

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The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone capable of guiding you. I offer you my free consultation all the way.




COMING YOUR WAY IN FUTURE ARTICLES:

Why hand delivery is

still an important way to spread the word

in this digital age.


Making banners

an important part of your advertising arsenal.


Creating more bang

for your buckslips.


These are only a fraction of the articles I have planned for the weeks ahead. They all revolve around the cautious

spending of your money while increasing your returns. There's nothing to the rush you get when you know how to reach out and draw people into a great deal. Stay tuned. Barry


Where does one begin in planning a video for a website?

Planning a video is like I would picture writing a novel, you walk around, sit around, and no matter what else you do around, your thoughts are all about coming up with a creative concept. Then your mind drifts to more substantive things like "should it be funny, just informative, or so clever that it will go viral"?  But invariably, the first thought is "Where the heck do I begin"? Oh, and one other major consideration that will surely take up residence in the back of your mind: "How much will this thing cost me"?

It always seems that you could have easily come up with that brilliantly memorable, but unusually simple idea you saw the night before on a TV commercial; how difficult can that possibly be? In fact, since what you saw would go absolutely great with your product or service, all you have to do is come up with a new twist on the same, simple theme and you're in business. So you sit around, walk around, drive around and just keep thinking and thinking and thinking for days on end until your head is ready to explode, but the result is always the same; you're not quite there yet!  Welcome to my world. You're starting to face the reality that getting any kind of idea is not as easy as it may seem. In fact, some of the larger Madison Avenue types would meet en masse many times for a brain-storming session to accomplish the same task. I know this because I was part of that culture for a lot of years.

But now I'm more like you; On my own.

On the other hand, I'm one of those who now loves the challenge of coming up with creative solutions to a variey of tough problems. I started out suffering the results of the same tedious process I described in the last paragraph, but after enduring it multiple times, "I paid my dues" as they say, and have come to learn to approach the whole process from many, many but always realistic perspectives.

My thinking is now more relaxed, and without undue pressure I search for that one creative trigger that will lead me in the right direction. My brain is wired to always approach things like this in the same manner. The bottom line to my advice for you is this: tally up all the reasons that a person might want or not want to use your product or service, then confront them realistically. Don't copy anyone else's methods or thinking, that will result in you having to always share a piece of the results. Be different and stand away from the pack. Geico does it, Colonial Penn does it, McDonald's does it, and I do it; so can you.

But creativity aside, you must eventually start facing the real consequences of what you're planning. Should accepting an award for creativity be a primary goal, or do you want to disseminate information sufficient to actually "sell" your product? If I defer to my average client's bottom-line expectations, it's usually the latter, because  selling a product will make a customer happy. And for me, that happy customer is going to be a return customer providing more earthly benefits for us both than any award. And once you settle down to earth, the rest of the task is now many more steps removed from daunting.

Let's get down to my basics

So here's my thought process right from the get go. Start thinking far out of the box. For instance, why not phrase its virtues like a question? Does the Frazamataz do all they're saying it does or is it just hype? Imagine how many people would sit up and take notice to hear that question fully answered. Or maybe I'd position it like this: The brilliant Frazamataz is just one step away from being the perfect product for the entire family; See why. Now there's another mystery that has to be solved by the curious shopper. So go ahead; I'm all ears. At least those two thoughts (I think) will give you ample freedom to lay all the positive features on really thick.

Another approach would be to override any negatives associated with the product right from the start. I try to avoid disclaimers as much as possible and would rather use the disclaimer as among my opening features to turn that negative into a more positive vibe. For instance: Drive a Full 20,000 Miles a year on Your Lease Before Incurring Any Mileage Charges! Now today's driver might be questioning how driving 20,000 miles a year before being charged overages could be considered a bargain, but that would be a good comic moment if it were 30,000 and they could embarressingly apologized for the error on camera. It's a positive mistake that would result in turning around a negative focus into a positive feature.

Because I'm just throwing all this out I'm not attesting to their greatness, I'm just saying that out of the box thinking starts with out of this world thinking and settles down a bit to realities from there. Clients might not want to risk advertising dollars on "too clever" ideas for fear that they'll not lead to sales. Caution abounds with small to medium size businesses, especially where money is concerned. Big companies sometimes create visual and script combinations that are so clever, serious, or funny that the product name associated with that production is oftentimes impossible to remember. But in the case of Geico, for instance, the fun is the purpose of the ad because there's no product price they can cite because of all the similar competition and the variables involved.

Another reason why cheap just might be best.

The average cost for a video on your site, depending on the production value and degree of difficulty can range from $800-8,000. That includes script, a possible storyboard, production crew and talent.  But if it were me, I'd keep it powerful, yet creatively simple and opt for the low end rather than the high end. At any rate, worth checking out. Cheap is usually the best way to go. Barry.