Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: DirecttoBarry      PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 24001 Calle de la Magdelena #2055, Laguna Hills, CA 92654

CheapAdvertisingGuy

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big bucks to get it done, then you're in the right place.

Click on the article headline that interests you.

As both an enemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's begin by blowing off steam so we can quickly get down to solving this problem.

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not relying on insiders to spread the word or pacing up and down praying for customers to emerge.

The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartening to say the least. Not only doesn't any human being know you're there, but the mere absence of recognition by the web itself creates a major panic in your head. You'll no doubt put in a call to your tech support team to find out why you cannot locate your site. Although lots of wacky things can occur, it's most likely something very simple. Relax, I'll tell you all about how it works and how to get yourself up and advertising right away, without confusing you with a bunch of tech talk.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably growing to realize that you can no longer survive without it.

When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are painters, plumbers, electricians and handymen, or any other business person who requires the use of a van or truck, adding signage to your vehicle has far greater potential for opportunities that you might have imagined.

I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly. The place still had the same cozy physical appeal, the food was still as spectacular as ever, but there was one obvious change; We had the dining room to ourselves all night.

It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you might want to avoid the very expensive major networks during prime time and concentrate your efforts on the more reasonably priced local, regional, or national cable schedules. In this way, you'll have the opportunity to take full advantage of all the benefits of a real TV campaign without sacrificing any of the "show business" appeal.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others. For want of a better word, it's referred to as your "identity", your "look". It's time to create a design that makes you feel good, and one that you think will be stand-alone memorable.

You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you think, "Isn't that what creative advertising is all about?" Better rethink your attitude about advertising if you equate creative with deceptive and save yourself a lot of wasted advertising dollars while you're at it.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's important to follow all government guidelines governing this form of business solicitation.

You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that purpose. Either way it's a useful and rewarding method of contacting a wide variety of potential customers without spending a lot of money.

Bartering comes naturally; You give me some of those for some of these and we'll call it even. Although you can't survive running your business totally on barter, there are certain unique situations that prove ideal for swapping goods and services. No matter who you are or what business you're in or planning to start, you wouldn't be bartering unless you felt that you had something everyone wants. And there are bartering companies that have built the concept into a mainstream business model.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside; Taking serious subjects and putting an outrageous spin on them.

Planning a video is like I would picture writing a novel, you walk around, sit around, and no matter what else you do around, your thoughts are all about coming up with a creative concept. Then your mind drifts to more substantive things like "should it be funny, just informative, or so clever that it will go viral"?  But invariably, the first thought is "Where the heck do I begin"? Oh, and one other major consideration that will surely take up residence in the back of your mind: "How much will this thing cost me"?

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort. "I don't think that people on Craigslist are a good fit for my product" I've been told, or "It's just really not the kind of clientele I'm looking for". So rather than going through the tedious exercise of trying to convince them that immediate sales should not be their primary focus at the start, I figure it's easier to open their eyes to one of the most important things they should be doing by pointing them to this article. Please Note: This once was a monsterously long article because of it's critical nature, but I mercifully shortened it for you here so you wouldn't succumb to boredom. LOL

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about all they do. In my case, any negative feedback I receive works in much the same way.

Money talks, especially when it comes to domain names. Although you can buy an average domain name for under 10 bucks, most people turn to their own company names. But for something that will help you create extra visability in the marketplace and boost profits, most take this easy route, and by default, lose out on all the benefits that creativity can provide.

Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative services rendered, your customers may think it's OK for you to do the work first and get paid when it's done to their satisfaction. That's not the way things work any more.

Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally vacation time for most, or family matters like back to school doings take precedence. But when you're in the service business like I am, you have to figure out ways to get people back on track with you, and this is one that always seems to work.

Keep in mind that I may receive commissions when you click links in this blog and make purchases. This does not however impact any reviews or comparisons I may make.

I try my best to keep things fair and balanced in order to help you make the best choice for you.  © 2019 CheapAdvertisingGuy.com owned & operated by Barry Stuart Lee, Inc.  All rights reserved. maintained by Siteenstein.com

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COMING YOUR WAY IN FUTURE ARTICLES:

Why hand delivery is

still an important way to spread the word

in this digital age.


Making banners

an important part of your advertising arsenal.


Creating more bang

for your buckslips.


These are only a fraction of the articles I have planned for the weeks ahead. They all revolve around the cautious

spending of your money while increasing your returns. There's nothing to the rush you get when you know how to reach out and draw people into a great deal. Stay tuned. Barry


Why it's important to advertise your website on Craigslist.

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort. "I don't think that people on Craigslist are a good fit for my product" I've been told, or "It's just really not the kind of clientele I'm looking for". So rather than going through the tedious exercise of trying to convince them that immediate sales should not be their primary focus at the start, I figure it's easier to open their eyes to one of the most important things they should be doing by pointing them to this article. Please Note: This once was a monsterously long article because of it's critical nature, but I mercifully shortened it for you here so you wouldn't succumb to boredom. LOL

Don’t judge each day by the harvest you reap, but by the seeds you plant. Robert Louis Stevenson

You might get a warm fuzzy feeling when you view your new website, but that's mainly a credit to your website builder. It's not going to get you anything in the way of business. It might very well be a great website, with intelligent Search Engine Optimization written into it, but it's not going to attract visitors if nobody knows it's there. It's no different than someone opening a new brick and mortar location in town. They might put a whole lot of thought and energy into filling it with extraordinary inventory and providing ambiance that offers a comfortable shopping experience, but without some sort of driving force that gets the word out, odds are no human being will walk through the front entrance of that facility unless they're the mailman or the owner opening and closing each day.


Without a big budget for a first class TV spot capable of catapulting your business into overnight recognition, there's just no comparable, inexpensive way for the average business online to get known and attract customers in a short period of time. Creating, printing, and mailing literature to people on a list you bought is not going to be cheap nor is it necessarily going to be successful. In fact, it has a built-in downside, including, but not limited to the fact that the people on that email list might have come from anywhere, and might not necessarily appreciate being on a list for what you have to hawk. But discussing that fully is for another article. What remains is for you to put Craigslist at the top of your to-do list, and discover how to utilize this wide web world of very important positives to accomplish the same things as that overnight thrust on TV, albeit over a much longer period of time.


You must change your attitude toward Craigslist.


Don't approach advertising on Craigslist making a long face like it was your last resort, it really has far greater value to you than most anything else. Think of it as the TV campaign you couldn't afford but with the same results that take a bit longer to achieve. And best of all, it's free to use. Geico's commercials didn't deliver customers to them overnight and they're still paying lots of money to keep the campaign alive. What it did initially was provide the recognition I mentioned and the continued thrust provided the returns in customer signups. And if you remain observant, you'll see that they do everything possible to become ubiquitous on TV “and beyond.” So you can take a deep breath and invest a couple of months into doing the same thing on the internet utilizing Craigslist and put the millions you would have spent on TV back into your pocket. LOL.


As far as the “and beyond” reference is concerned, consider Craigslist as your TV and the “and beyond” the things you should be doing in conjunction with Craigslist, such as Facebook, Twitter, other social media, Linkedin, email blasts, and more, all part of a coordinated effort to strengthen your visibility online. But Craigslist advertising should be your central and initial thrust; it goes anywhere you want it to go, reaches anyone you want it to reach, and has a lasting value even more enduring than any average TV spot. Think of Craigslist as your major step forward in a successful venture. But first, in order to approach this intelligently, you owe it to yourself to learn the very basics of the internet which I'll offer a crash course in right here.


This is the most important part.


I'm going to give you a ridiculously short version of my original article on this subject that spanned two full pages. If you know anything about how the internet works you know that "bots" from all search engines read the content on the web continuously, indexing everything, that is how you can expect an answer to any query so quickly. A Craigslist ad running for 30 days is read by all search enginges many, many times a day. You control what they read. So your dialogue is what they deliver in a search. In my case it was Your One Man Advertising Department. Do a search for Your One Man Advertising Department and see what comes up. You guessed it: Cheapadagency.com. I could have made it anything, but I chose that just for my test. So if you want to be known as Long Island's Number One Plumber, ( and a whole host of other information) need I say more about what you have to do? There's a whole lot more I saved you from in the explanation of this, but if you want me to explain it to you for a greater understanding, give me a call and I'll be happy to do just that. Or if you have a lot of time to read, go to my Cheeper.info site and it's all there under the heading of my "Due Diligence Concept". Enjoy the day. Barry.