If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big bucks to get it done, then you're in the right place.
Click on the article headline that interests you.
As both an enemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's begin by blowing off steam so we can quickly get down to solving this problem.
Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not relying on insiders to spread the word or pacing up and down praying for customers to emerge.
The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartening to say the least. Not only doesn't any human being know you're there, but the mere absence of recognition by the web itself creates a major panic in your head. You'll no doubt put in a call to your tech support team to find out why you cannot locate your site. Although lots of wacky things can occur, it's most likely something very simple. Relax, I'll tell you all about how it works and how to get yourself up and advertising right away, without confusing you with a bunch of tech talk.
If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably growing to realize that you can no longer survive without it.
When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are painters, plumbers, electricians and handymen, or any other business person who requires the use of a van or truck, adding signage to your vehicle has far greater potential for opportunities that you might have imagined.
I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly. The place still had the same cozy physical appeal, the food was still as spectacular as ever, but there was one obvious change; We had the dining room to ourselves all night.
It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you might want to avoid the very expensive major networks during prime time and concentrate your efforts on the more reasonably priced local, regional, or national cable schedules. In this way, you'll have the opportunity to take full advantage of all the benefits of a real TV campaign without sacrificing any of the "show business" appeal.
It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others. For want of a better word, it's referred to as your "identity", your "look". It's time to create a design that makes you feel good, and one that you think will be stand-alone memorable.
You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you think, "Isn't that what creative advertising is all about?" Better rethink your attitude about advertising if you equate creative with deceptive and save yourself a lot of wasted advertising dollars while you're at it.
Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's important to follow all government guidelines governing this form of business solicitation.
You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that purpose. Either way it's a useful and rewarding method of contacting a wide variety of potential customers without spending a lot of money.
Bartering comes naturally; You give me some of those for some of these and we'll call it even. Although you can't survive running your business totally on barter, there are certain unique situations that prove ideal for swapping goods and services. No matter who you are or what business you're in or planning to start, you wouldn't be bartering unless you felt that you had something everyone wants. And there are bartering companies that have built the concept into a mainstream business model.
Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside; Taking serious subjects and putting an outrageous spin on them.
Planning a video is like I would picture writing a novel, you walk around, sit around, and no matter what else you do around, your thoughts are all about coming up with a creative concept. Then your mind drifts to more substantive things like "should it be funny, just informative, or so clever that it will go viral"? But invariably, the first thought is "Where the heck do I begin"? Oh, and one other major consideration that will surely take up residence in the back of your mind: "How much will this thing cost me"?
I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort. "I don't think that people on Craigslist are a good fit for my product" I've been told, or "It's just really not the kind of clientele I'm looking for". So rather than going through the tedious exercise of trying to convince them that immediate sales should not be their primary focus at the start, I figure it's easier to open their eyes to one of the most important things they should be doing by pointing them to this article. Please Note: This once was a monsterously long article because of it's critical nature, but I mercifully shortened it for you here so you wouldn't succumb to boredom. LOL
Sometimes affirmation for a job well done through positive testimonials make business owners feel good about all they do. In my case, any negative feedback I receive works in much the same way.
Money talks, especially when it comes to domain names. Although you can buy an average domain name for under 10 bucks, most people turn to their own company names. But for something that will help you create extra visability in the marketplace and boost profits, most take this easy route, and by default, lose out on all the benefits that creativity can provide.
Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative services rendered, your customers may think it's OK for you to do the work first and get paid when it's done to their satisfaction. That's not the way things work any more.
Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally vacation time for most, or family matters like back to school doings take precedence. But when you're in the service business like I am, you have to figure out ways to get people back on track with you, and this is one that always seems to work.
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The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone capable of guiding you. I offer you my free consultation all the way.
COMING YOUR WAY IN FUTURE ARTICLES:
Why hand delivery is
still an important way to spread the word
in this digital age.
an important part of your advertising arsenal.
Creating more bang
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Let's Talk About Supermarket Receipt
These are only a fraction of the articles I have planned for the weeks ahead. They all revolve around the cautious
spending of your money while increasing your returns. There's nothing to the rush you get when you know how to reach out and draw people into a great deal. Stay tuned. Barry
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If you have any savings, know that they will rapidly deplete just for you to "stay alive". The interviewers look down on you (or so you feel) and you're always completely exhausted from filling out applications at disappointing job fairs and other venues. Everyone you come in contact with seems either overly condescending or downright dismissive and all your application emails seem to go nowhere. In fact, everything you seem to do goes nowhere. Sound familiar?
But the misery doesn't end there.
Enter the scammers. They're the ones who "really" want to help you. They have "government money" to dispense and irresistible business ideas you can take advantage of "right now" that will only cost you a couple of bucks. Hey, didn't you just mention to them that you had no income?
Enough whining, Time to get a life.
As good as it feels to gripe once in a while, it feels better when you're onto something that might just wipe out all your problems. You've got certain skills and you're pretty darn intelligent. Right? So why not pair those two and just figure out what you personally could offer the public that they'd be willing to pay for. You're looking for a job doing something, why not do that something and eliminate the middle man?
Get the feeling that we're moving toward a solution?
Since I know me better than I know anything about you, let me use myself as an example. I have a lifetime of experience in print, broadcast, and direct mail advertising. I made myself pretty savvy on the internet. I've been a Creative Director forever and I know how to write. So if an agency out there can't afford to hire me to do what I do and deal with clients, why don't I do what I do and deal with clients directly... eliminating the middleman.
Now my creative juices are flowing.
So here's what I worked out. I'll offer prices no one can refuse. When you go for a long time without any money coming in, just a small amount takes on new importance. That means that the first thing you have to adjust to is not getting what you always thought you were worth. You're currently experiencing a rebirth. Embrace it. I gave it a name and called it my "cheap philosophy". If my normal rate for "x" was $100, I sold it for $30. Who could pass up a deal like that? I even named my new venture Cheap Ad Agency and that gave the business a name, a philosophy, and a real purpose.
Moving forward sure beats feeling useless.
If this article even gave you a scintilla of inspiration it has done its job. Run everything by friends and family members, Not only the ones who think you can walk on water, but the naysayers who find the worst in everything. They give you the information that allows you to iron out any kinks in your planning. If they can't manage to dissuade you, then you are certainly onto something and headed in the right direction. Some things take longer than others to become successful. In my case it's been over eleven years and I'm still going strong. I was told that the word "cheap" denoted shoddy, but now there's Cheapo Air and other cheap references that says that they were wrong. If you ever want to run an idea by me I'd be willing to help you work out the details, so don't hesitate to send me an email or give me a call. Even in my various businesses I never charge for consultation. Enjoy your day. Barry.
Avoid job hunting disappointments by creating your own business.
As both an unemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's begin by blowing off steam so we can quickly get down to solving this problem.
"I'm looking for someone who can make me laugh".
Keep reading the articles in this blog and you're sure to come away with something that'll get you seriously thinking about what you really want to do.
You should never get discouraged. I personally know a lot of entrepreneurs that didn't give up and made it, and others who continue to press on even after stumbling several times.
I've spoken to business people who continue to pay out good money to people who promise advertising results but pass me by when I tell them that there's an easy way to do it themselves or they can pay me a small amount to do it for them. It's just what they call "the nature of the beast".
You could be closer than you realize.