Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.

CONTACT INFORMATION:   EMAIL: DirecttoBarry      PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 24001 Calle de la Magdelena #2055, Laguna Hills, CA 92654


In every difficult situation is potential value. Believe this, then begin looking for it. Norman Vincent Peale

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big bucks to get it done, then you're in the right place.

Click on the article headline that interests you.

As both an enemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's begin by blowing off steam so we can quickly get down to solving this problem.

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not relying on insiders to spread the word or pacing up and down praying for customers to emerge.

The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartening to say the least. Not only doesn't any human being know you're there, but the mere absence of recognition by the web itself creates a major panic in your head. You'll no doubt put in a call to your tech support team to find out why you cannot locate your site. Although lots of wacky things can occur, it's most likely something very simple. Relax, I'll tell you all about how it works and how to get yourself up and advertising right away, without confusing you with a bunch of tech talk.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably growing to realize that you can no longer survive without it.

When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are painters, plumbers, electricians and handymen, or any other business person who requires the use of a van or truck, adding signage to your vehicle has far greater potential for opportunities that you might have imagined.

I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly. The place still had the same cozy physical appeal, the food was still as spectacular as ever, but there was one obvious change; We had the dining room to ourselves all night.

It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you might want to avoid the very expensive major networks during prime time and concentrate your efforts on the more reasonably priced local, regional, or national cable schedules. In this way, you'll have the opportunity to take full advantage of all the benefits of a real TV campaign without sacrificing any of the "show business" appeal.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others. For want of a better word, it's referred to as your "identity", your "look". It's time to create a design that makes you feel good, and one that you think will be stand-alone memorable.

You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you think, "Isn't that what creative advertising is all about?" Better rethink your attitude about advertising if you equate creative with deceptive and save yourself a lot of wasted advertising dollars while you're at it.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's important to follow all government guidelines governing this form of business solicitation.

You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that purpose. Either way it's a useful and rewarding method of contacting a wide variety of potential customers without spending a lot of money.

Bartering comes naturally; You give me some of those for some of these and we'll call it even. Although you can't survive running your business totally on barter, there are certain unique situations that prove ideal for swapping goods and services. No matter who you are or what business you're in or planning to start, you wouldn't be bartering unless you felt that you had something everyone wants. And there are bartering companies that have built the concept into a mainstream business model.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside; Taking serious subjects and putting an outrageous spin on them.

Planning a video is like I would picture writing a novel, you walk around, sit around, and no matter what else you do around, your thoughts are all about coming up with a creative concept. Then your mind drifts to more substantive things like "should it be funny, just informative, or so clever that it will go viral"?  But invariably, the first thought is "Where the heck do I begin"? Oh, and one other major consideration that will surely take up residence in the back of your mind: "How much will this thing cost me"?

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort. "I don't think that people on Craigslist are a good fit for my product" I've been told, or "It's just really not the kind of clientele I'm looking for". So rather than going through the tedious exercise of trying to convince them that immediate sales should not be their primary focus at the start, I figure it's easier to open their eyes to one of the most important things they should be doing by pointing them to this article. Please Note: This once was a monsterously long article because of it's critical nature, but I mercifully shortened it for you here so you wouldn't succumb to boredom. LOL

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about all they do. In my case, any negative feedback I receive works in much the same way.

Money talks, especially when it comes to domain names. Although you can buy an average domain name for under 10 bucks, most people turn to their own company names. But for something that will help you create extra visability in the marketplace and boost profits, most take this easy route, and by default, lose out on all the benefits that creativity can provide.

Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative services rendered, your customers may think it's OK for you to do the work first and get paid when it's done to their satisfaction. That's not the way things work any more.

Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally vacation time for most, or family matters like back to school doings take precedence. But when you're in the service business like I am, you have to figure out ways to get people back on track with you, and this is one that always seems to work.

Keep in mind that I may receive commissions when you click links in this blog and make purchases. This does not however impact any reviews or comparisons I may make.

I try my best to keep things fair and balanced in order to help you make the best choice for you.  © 2019 owned & operated by Creative Lees, Inc.  All rights reserved. maintained by


The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone capable of guiding you. I offer you my free consultation all the way.



Why hand delivery is

still an important way to spread the word

in this digital age.

Making banners

an important part of your advertising arsenal.

Creating more bang

for your buckslips.

Let's Talk About Supermarket Receipt


These are only a fraction of the articles I have planned for the weeks ahead. They all revolve around the cautious

spending of your money while increasing your returns. There's nothing to the rush you get when you know how to reach out and draw people into a great deal. Stay tuned. Barry


No Credit Card Required!

No Strings Attached!

I will be sending this out to you personally

so please allow me a 2-day turnaround time.

Enjoy your day. Barry

It's time to roll up your sleeves and create your own brand of "publicity department". Some of the things I suggest are not for everyone, but there has to come a time when you must begin getting yourself noticed. At this point, we're not concerned about the competition, the focus here is primarily on your own visibility. You can't expect to begin making money with what you offer if nobody knows you're there. Note: Brick and Mortar or on the net, the basics are all the same.

Start with the basics.

Design a business card. Jotting your information down on a scrap of paper or an envelope won't go very far in instilling confidence in you as a professional. This is the point where you create a logo and an overall "look" for your business. Since double-sided printing is a free option at some online printers (and even when it isn't) you can use the back of your card for an incentive that will add value to the card itself. This is the first step in a marketing effort when mass marketing funds are scarce.

A business card is an important marketing tool.

I understand that my suggestions won't be a perfect fit for every situation, so it's up to you to decide which of them is best for you. Distribute your card with everyone you make contact with. If you visit a networking club as a guest or you are there to be considered for membership, pass out your card. If what you do comes up in conversation, offer your card. Use your card to post on bulletin boards in public supermarkets, libraries, and business establishments. Add your business card where allowed in public venues. Give friends and family members cards to distribute in their travels. If you want to make a small investment, run your business card image in your Church bulletin. Accepting a business card is a normal function when discussing business, so designing and printing business cards should be your very first move in marketing your business.

Create "salespeople" to speak on your behalf.

I'm not talking about human salespeople, I'm talking about "representation" from flyers and other paraphernalia that provide you a "voice" when you cannot be physically present. You can magnetize your business card's incentive side to adhere to refrigerators or metal filing cabinets, or reproduce the design in a much larger format to create magnetic vehicle signage. Make several of these signs and distribute them amongst trusted folks to adhere to their own cars, extending your exposure to areas that you might not normally visit. How about creating postcards with a more detailed message that can be mailed locally or left on countertops in business establishments frequented by tons of locals, like drycleaners, laundromats, and restaurants. In fact, wherever a business card can be placed. a postcard in its place is even more visible.

You're just getting started.

Think about your business card being reproduced on inexpensive travel mugs you hand out to commuters, or a flyer being inserted into daily publications with the permission of your local newspaper vendor, or bookmarks you create and give out free with permission from your local library. Visit garage sales, flea markets, and other places large numbers of people congregate to distribute other welcome giveaways like pens, T-shirts, or caps. In general, advertising specialty items are relatively inexpensive when purchased in volume. Put your business card in outgoing mail, run free classifieds on your tow's online site and places like Craigslist and Put a message on the inside of your vehicle's sun visor (upside down) so that when you lower it, you're sending a message to passersbys while you're parked. There’s no end to the ideas that will surface when you’re in the advertising “cheap” mode. Here’s some more:  Get a pre-inked stamp with a message you design and stamp every envelope you send out, even the postage-free return envelopes, place flyers in windshield wipers in mega malls, and leave a business card with your tip at every eating establishment you frequent. Who knows if your server knows someone who’s looking for the particular thing you have to offer. No matter what you do or where you go, no matter who you see or when you see them, stay consistent with your message and your "look", while promoting, promoting, promoting any way you can. Here's to cheap. Barry

For the beginner in business, jump-start your visibility (any way you can).

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not relying on insiders to spread the word or pacing up and down praying for customers to emerge.

Here's an article I retrieved from my archives that was written about 10 years ago and entitled "Stick To What You Believe".

Not too long ago, I saw an image ad on Craigslist that directed me to a website that offered some of the things I offer here at my Cheap Ad Agency.  It was just curiosity that led me there, but I sometimes do that to sort of 'check out the competition'.  I soon discovered that the limited number of samples and the quality of the work were giveaways to their inexperience and I contacted them to offer any assistance in the way of counsel, being careful to mention that this was a friendly gesture, not a solicitation for business.  

Oh boy.  Did I hear it by return email.  I guess this person was correct in taking offense and I do apologize, sincerely.  It was insensitive of me.  I know now to never attempt to do anything like that again.  “It is VERY word heavy and I would guarantee that no one would take the time to read all of that content”, is how, in part, the individual described my site.  He also mocked my 'out-of-the-box thinking' and 'creativity' references citing my site layout and structure as proof that I cannot live up to those claims.  But while I was reading all those and other criticisms he hurled at me, I couldn't help but think, “my goodness, he actually read all of my content”.  

A recollection.