How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CheapAdvertisingGuy

Barry S. Lee

CONTACT INFORMATION:   EMAIL: Info@cheapadvertisingguy.com          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

Get the best. Always pay the least.

Don't try to fool the public with your advertising,

because the joke will be on you.

You're excited about running your new ad and you're equally certain this one's going to be a winner. Maybe some of your facts are a bit fudged, but you think, "Isn't that what creative advertising is all about?" Better rethink your attitude about advertising if you equate creative with deceptive, and save yourself a lot of wasted advertising dollars in the process.


I am sometimes amazed at the headlines that some advertisers use to draw me into reading their ads. Relevance aside, who comes up with these ideas? Years ago for instance, the younger Bush controversially pardoned someone before leaving office, and an automobile dealer or his agency, leaped at the opportunity to run a headline that said: Presidential Price Pardon! Huh? What does that mean? No explanatory subhead, just the headline and right into the usual blah, blah, blah. Never another reference to it after that. Believe me, if you should draw someone into your ad with a meaningless headline like that, they'll not be there long.



The reader is no dope. If you think that being creative means fooling people, then you are wasting your money. If you're paying a lot of money to run an ad, don't waste the opportunity to get business by leading off with a bad, meaningless or otherwise badly phrased headline that squanders your hard-earned advertising dollars. And don't think that a disclaimer is going to save you; people today are getting savvy to those tricks.


It is extremely tough to be creative in a practical fashion; it requires a lot of thought and talent to attract customers and avoid turning them away with a lingering bad taste in their mouths. A simple, straightforward headline that informs and educates is a lot better than a bad, so-called creative


headline. Telling your reader that you are running a sale or savings event is a lot better than "we must sell 300 widgets this weekend" without offering a valid reason why. Who cares! Is it an inventory reduction to allow for the delivery of new merchandise? I can understand that, but offer me no reason and I'm thinking that your omission is a form of trickery and I will not be coming down to your place so you can take over performing your magic on me in person.


People Prefer Paul's Pleasing Prices on Packaged Products at Pollywagger or Sandy's Serious Seafood Selection at Super Sensational Savings are fun ways of attracting readers without insulting anyone. A real alliteration takes work and is not trying to fool, just entertain. It could even be extended into a memorable campaign device that has you coming up with a different version each week. On radio and TV, you could develop the idea into a jingle or a way of creating a humorous intro or tag.


If whatever you do looks like you have something interesting to offer, people will stop to read. If you create the slightest feeling of mistrust, whether by blatant falsehood or overt omission, you'll ruin any chance you have of getting them as a customer. Be entertaining by being clever, but most of all, be honest. That way, your ads won't cost you, they'll earn you new customers.


Success does not consist in never making blunders, but in never making the same one a second time. Josh Billings

Barry S Lee, EzineArticles.com Platinum Author

CheapAdvertisingGuy

CONTACT INFORMATION:   EMAIL: Info@cheapadvertisingguy.com          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

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   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.