How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CheapAdvertisingGuy

Barry S. Lee

CONTACT INFORMATION:   EMAIL: Info@cheapadvertisingguy.com          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

Get the best. Always pay the least.

Start building your list

for an email campaign.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it’s important to follow all government guidelines governing this form of business solicitation.

Your first plan of action should be the development of your mailing list. There are reasons that purchasing or renting lists may be unreliable. They may contain out-of-date information because the people who are on them may not have given their permission to be solicited, or they may have subscribed to receive emails in other product categories than what you are sending.  Buying or renting a list could wind up to be a shortcut to disaster that you can ill afford, both monetarily, in the loss of valuable time, and in potential fines you may incur by unauthorized solicitations. The guidelines for this are spelled out in the link I have provided below:


https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business


So it’s time to “roll up your sleeves” and get to it the old fashioned way. Make a list of all your friends, business associates, acquaintances, previous customers, family members, and anyone else you can think of to send an email to learn if they would be amenable to receiving announcements from your business. You might even want to go to the next level, asking them if they wouldn’t mind forwarding your email to a number of their own email contacts. If those new people would forward it again to their contacts you’ve got a chain of new email contacts that just keeps growing. That’s the pushy part, but however you

word your request in order to get them to go the extra distance for you, the bottom line is to create a domino effect for gathering names.


If you happen to develop an incentive other than just depending on your relationship with these people, that would be even better and could be passed on to everyone who’s asked to comply. In this way, you can see that it’s entirely possible to build up a sizable and reliable list on your own. The trick now is how to make this list grow without much more additional effort by factoring in some creative thinking on your part.  If you have an office, store, or website, ask visitors to fill out an email survey that promises to send them product updates, savings announcements, and things of that nature.  If you’re a restaurant, you might ask them to complete a small 3x5 questionnaire that promises you’ll contact them with an email invitation for a free dinner celebrating their special event(s); if you’re a tradesperson that works inside people’s homes, you could offer to send them free discount coupons from time to time that could be used for future services. On the internet, your site could feature an email gathering form that promises something in exchange for the information. The bigger your list grows, so too does your opportunity to connect with a new customer. This is the time to stretch your imagination and devise the most creative ways of expanding this very important contact base.  

Barry S Lee, EzineArticles.com Platinum Author

Never stand begging for that which you have the power to earn. Miguel de Cervantes

CheapAdvertisingGuy

CONTACT INFORMATION:   EMAIL: Info@cheapadvertisingguy.com          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

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   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.