How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


Barry S. Lee

CONTACT INFORMATION:   EMAIL:          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

Get the best. Always pay the least.

For the beginner in business, jump-start your visibility.

(any way you can)

Big business or small, everybody’s in the same boat when it comes to getting the word out about their new enterprise. It’s not enough to rely on the fact that you’ve asked a few insiders to spread the news around; that won’t sustain you while everyone is taking care of their own interests. Getting off to a good start doesn’t mean pacing nervously up and down waiting for some potential customer to make contact, it means showing yourself off.

It’s time to roll up your sleeves and begin the process of creating your own personal publicity department that will let potential customers know what you have to offer. Some of the things I suggest are not for everyone, but suffice it to say, there has to be that time when you begin to get yourself noticed. In this particular instance, we’re not immediately concerned with the competition, the focus here is to give you some ideas on how to create real visibility. You can’t expect to make a living doing what you do if nobody knows you’re there.

So let’s begin with the first obvious step in making yourself known; designing a business card. Jotting your name and number on a scrap of paper or on the inside of a matchbook cover won’t instill a shred of confidence in you as a professional. This is the point where you establish a logo and a specific ‘look’ for your business. It’s the first move in what we’ll call your lite plan of action that deals with establishing the ‘face’ of all your business efforts. Since double-sided printing is a free option at some online printers, you can even design an incentive on the reverse side that will add more value to your card than just stating your contact information. Assuming that times are tough, this is the first step in a simple marketing strategy that works when your mass marketing resources are scarce. When you read these suggestions, you might want to consider that not all of them are a perfect fit with every type of business or service. Remember, I’m just throwing it all out to you, it’s up to you to be discerning and discard those that would never be a fit in your circumstance. Distribute your business card to everyone you make contact with. If you visit a networking club as a guest or you are there to be considered for membership, pass out your card; if you have a conversation with someone and what you do enters the conversation, give them your card; post your card on the bulletin board at libraries, supermarkets, and business establishments that encourage that type of networking and use it for your ad if you desire to invest a small amount of money by advertising in the church bulletin, for instance.  If you have family members that might come in contact with potential customers, give them each a handful of cards to give out at the right moment. Soon after you think about this step for awhile, I’m sure you’ll develop your own unique list of distribution methods.  Accepting a business card is a normal function when discussing business, so designing and printing business cards should be your first move in marketing your business.    

Now that your business is official, it’s time to create other tools that you’ll need to ‘sell’ your concept, ‘salespeople’ of sorts that act on your behalf when you cannot be physically

present. That would include a stationery set, flyer, and other devices that get out your message to whoever they make contact with. These are the basic tools that will assist you as you develop additional ways and means.

For instance, you can extend the life of your business card by creating a magnetic one that would be placed on a refrigerator in someone’s home, or you can use the design in a much larger format as a sign for your vehicle. Make several of these vehicle signs and ask family members or friends if they would be willing to affix them to their own vehicles, extending your exposure to areas that you might never personally visit. Even if they all were shown in the same geographical area, the multiple exposure would have a positive affect as well. How about making up postcards with a more detailed message that you can mail out to locals, use to post in place of your business card, or distribute on counters in establishments frequented by your demographic targets. Think about your business card or message being reproduced on an inexpensive travel mug that can be distributed to waiting travelers at your local railroad stations, or your flyer inserted into daily publications with the permission of your local newspaper vendor, or even on bookmarks that can be distributed at the library with their OK. Visit garage sales, flea markets, and other places people congregate to give out printed pens or other inexpensive advertising specialty items. Some are just pennies apiece when purchased in volume. Put your business card in all your outgoing mail, add a blurb of your own to all forwarded emails, run free classifieds on your town’s online site, make up inexpensive T-shirts, caps and other items people will wear, and put a message on the inside of your automobile sun visor upside down, so that when you lower your visor when parked, you’re sending your message to outsiders looking in.

There’s no end to the ideas that will surface when you’re in the advertising “cheap” mode. Here’s some more:  Get a pre-inked stamp with a message you design and stamp every envelope you send out, even the postage-free return envelopes, place flyers in windshield wipers in mega malls, and leave a business card with your tip at every eating establishment you frequent. Who knows if your server knows someone who’s looking for the particular thing you have to offer.

No matter what you do or where you go, no matter who you see or when you see them, stay consistent with your message and your "look", while promoting, promoting, promoting any way you can.

In every difficult situation is potential value. Believe this, then begin looking for it. Norman Vincent Peale

Barry S Lee, Platinum Author


CONTACT INFORMATION:   EMAIL:          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

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   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.