How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CheapAdvertisingGuy

Barry S. Lee

CONTACT INFORMATION:   EMAIL: Info@cheapadvertisingguy.com          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

Get the best. Always pay the least.

Smart way to use van signage to expand business potential

and your bottom line.

When times are tough, learning about new ways to make a few extra bucks or how to expand your clientele is always welcome. For you folks out there who are painters, plumbers, electricians and handymen, or any other business person who requires the use of a van or truck, adding signage to your vehicle has far greater potential for opportunities than you imagined.

For instance, your vehicle is a rolling advertisement of what you do, and while you’re parked at a job site, it’s like a business card on wheels, or as I like to describe it: your “storefront”.  In a past article, I suggested that you and your colleagues exchange stacks of business cards or flyers to hand your respective customers so when they request a service that you do not perform, you’re able to offer your recommendation of a trusted resource.  That recommendation could be used as a means of providing you with a referral commission or you could merely use the process as a mutual exchange of leads without compensation.  You could use a stamp on the back that says, referred by: to show your friend who gave the recommendation and to remind your customer where they got it. However you choose to do it, here’s the way your van can be part of the mix.

You can leave a blank space in your signage where another person or several other individual tradespeople can fill by supplying magnetic signs of a pre-established size.  So for instance, if you’re a plumber, you could set aside an area

on your truck for an electrician, and/or a handyman or painter to affix their signs.  By the same token, you will have magnetic signs affixed to each of their three vans.  Now, whenever anyone is on a job site, all four businesses are being advertised. This instills more confidence in you by your customer, because now you have a way of referring all the services they might possibly need and you’ll also feel secure that you are being advertised at three other locations while tending to your own job.  This reciprocity can provide the exposure everyone needs to get their name out and multiplies each business entity’s chances of acquiring new work.

Whether your primary “front office” is located in your vehicle, or you have a brick and mortar storefront on Main Street, you can use this basic strategy to share resources with trusted colleagues and expand your universe for greater advertising exposure or maximum access to recommendations. Anyway you look at it, there obviously are many ways to turn the status quo into a win-win networking opportunity for all involved.  

Men's best successes come after their disappointments. Henry Ward Beecher

Barry S Lee, EzineArticles.com Platinum Author

CheapAdvertisingGuy

CONTACT INFORMATION:   EMAIL: Info@cheapadvertisingguy.com          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

©2016 Barry Stuart Lee Inc, owner/operator of CheapAdvertisingGuy.com. All Rights reserved. Site Designed & Maintained by Siteenstein.com

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.