How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


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Barry S. Lee

CONTACT INFORMATION:   EMAIL: Info@cheapadvertisingguy.com          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

Get the best. Always pay the least.

As crazy as it may sound, a bad

economy is a good time to advertise.

Sometimes I have the need to solicit business, and this article is a perfect example of the blatant self promotion I alluded to in my opening statement.  I went out to dinner recently to discuss a new business venture with my brother at a restaurant I used to frequent regularly.  The place still had the same cozy physical appeal, the food was still as spectacular as ever, but there was one very obvious change; we had the dining room to ourselves all night.

The place that I remember as being alive no matter what the day, bustling with the activity of a busy and challenged wait staff, was now very quiet and empty. The poor economy had hit this place hard even though it was surrounded by an affluent demographic. And whether these nice folks realize it now or not, it's not going to go away just because you ignore it.


You cannot blame business people for not knowing how to make this bad set of circumstances turn around, but utilizing the same old uninspired methods of luring the people in will certainly guarantee that you never will, especially if it’s a do or die effort to regain your foothold as the foundation of your empire crumbles all around you.


My first piece of advice is this: Admit that what you’re trying is a dismal failure and stop it immediately. Secondly, stop using a media rep as your advertising guru, because all you’ll be getting is a new friend and not much of anything else, especially objectivity.


Write down a realistic budget and write down a time period that you can commit that number to -- say three months.  Write down who you want as your customers. All these things should be written down as hard and fast business guidelines because you're going to refer back to them as you advance forward. There will be other listings, but this is a start. You need a direction and a goal right now.



The creativity comes next.  What will you have to do and how will you have to do it to get people to come streaming back through your main entrance? That’s where someone like me comes in. Obviously, I want you to succeed. I’ve got ideas to help you make it happen. That’s what I do.  And that's what you should want.



Anybody can throw a lot of money at an idea and make it seem like a solution when it occasionally creates a new customer or two, but a steady stream of returning patrons as a direct result of your brand new concept that's not draining your coffers is much more satisfying. You need slick, top-notch, a-one, first class agency results for cheap, with ideas that inspire. I don’t “mark-up” and I don’t add on “commissions”. If you’re a small to medium-size business of any kind, you can have the benefits of an ad agency that delivers results without you having to pay the price. From a business card to a website, and everything in-between, you can bring back the best of the good old days without mortgaging the days that lie ahead.  You’ll pay peanuts for everything, but you’ll never know what cheap really means until you find it out first hand. No pressure, just conversation, like you’re talking to a friend. Consultation is always free. You’ve been advised; this next business decision is entirely up to you.  


Take calculated risks. That is quite different from being rash. George S. Patton

Barry S Lee, EzineArticles.com Platinum Author

CheapAdvertisingGuy

CONTACT INFORMATION:   EMAIL: Info@cheapadvertisingguy.com          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

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   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.