How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CheapAdvertisingGuy

Barry S. Lee

CONTACT INFORMATION:   EMAIL: Info@cheapadvertisingguy.com          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

Get the best. Always pay the least.

Can your company afford to

advertise on television?

It’s been said that there’s no business like show business. If you’re among the many small to medium size business or service owners who agree, you might want to avoid the very expensive major broadcasting stations during prime time and concentrate your thoughts on the more reasonably priced local, regional, or national cable schedules. In this way you’ll have the opportunity to take full advantage of all the benefits associated with television without sacrificing any of the ‘show business’ appeal.


On cable, you can target your audience with your selection of quality programming during popular viewing hours, choose the geographic areas of viewership that you think will deliver the best return on your investment, and create the image you always wanted to create without having to mortgage the farm. It’s also possible to negotiate your own scheduling with the cable company rep, but an experienced buying intermediary who works on commission might negotiate a much better overall value for your budget dollars. The commission is paid to your agent by the cable company, not by you. But no matter how enticing it is to put your business on TV, you never want to do it to the exclusion of other media that should be part of your total advertising mix.


TV continues to be this country’s most popular media pastime. In fact, the average person is reported to watch TV at least 7 hours a day, and that may be even higher now that telecommuting has become so popular. Most families I know have at least 2 sets in their home, and some even more. In addition, more than half of all American homes subscribe to a package deal on cable TV.


The perception amongst viewers is that not only is producing a TV commercial expensive, but airing it is as

expensive. After all, one might reason, if you can afford to air an expensive TV spot, then your company must really be doing OK. Actually, producing a quality, 30-second TV spot of some substance is relatively inexpensive (under $4,000) and so too are the cable charges. Cable charges are hard to estimate since they fluctuate with programming availability, popularity, and day parts, but the costs often rival that of newspaper advertising, giving you the added flexibility of creating multiple impressions over several days and in your choice of specific day parts for a similar overall expenditure.


Extras like a catchy jingle of your own and hiring a known spokesperson can add to the costs, but if you don’t get get caught up in these sometimes unnecessary frills it can be quite a reasonable expenditure and capable of delivering surprisingly rewarding results.


If you’re up to the task, have the money in your budget, and are convinced that television advertising will help your bottom line, go for it. You’ll find it could be one of the most fun and rewarding things you’ll ever do in and for your business, and quite capable, under the right circumstances, of making it a household name in a relatively short amount of time.

Keep steadily before you the fact that all true success depends at last upon yourself. Theodore T. Hunger

Barry S Lee, EzineArticles.com Platinum Author

CheapAdvertisingGuy

CONTACT INFORMATION:   EMAIL: Info@cheapadvertisingguy.com          PHONE: 516-628-2443         MAILING ADDRESS: Barry Lee, P.O. Box 114, Bayville, NY 11709

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   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.