Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: DirecttoBarry      PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 24001 Calle de la Magdelena #2055, Laguna Hills, CA 92654

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How to go about packaging your product.

Packaging can be a complicated and tricky undertaking that's not for the faint of heart. By the same token, it can be one of the most exciting and rewarding of business undertakings. Imagine how it will be when you see your product on the shelf for the first time in a well known retail outlet and say to yourself, "Wow, that's my product!"

Because of the space and time limitations I face, I couldn't possibly complete the task of letting you in on everything involved in creating packaging for the plethora of products that fill the shelves in a myriad of categories that comprise the retail marketplace. It would take volumes and tons of research. In fact, there are volumes already written on the functional designs of packaging, but at the level I'll be discussing in this article, that probably won't interest anyone anyway. What most people want to know about is whether it's doable, and whether it is reasonably priced. I can assure you that it is both. And it is very rewarding on a creative level as well.


Let's talk everyday packaging and low budgets.


Everday packaging doesn't mean that you can't bring something amazing looking to the shelves. Low budget or not, good, well thought out graphics at any level can make the difference of whether your product just sits there meekly or "jumps" out at the consumer. And since there are so many forms of packaging, your first decision would be to decide on a package you've seen in a store, and thoroughly investigate it at a package manufacturing company to see what style would reasonably enhance your brand while keeping within your budget. Some products you might choose to take on already might come in a jar made for a particular box, so your decisions would be narrowed down to a jar label design and the graphics for the box. Or a product might be suited for display in a blister package, of which there are several types. And those types might breakdown into more categories including whether it is equipped with a hole that slips onto a hanger, whether it sits on a shelf, or whether it goes en masse into a "dump display." Later on in this article, I will show you a variety of packages I have done and explain what categories they fall into. If you want to see even more of my packaging samples, visit my "cheap packaging" page at http://www.cheapadagency.com/cheap-packaging.html


Consider ALL the costs associated with a package.


I don't want to dissuade you by focusing on costs, but you might as well face all the possibilities head on. For instance, you cannot merely print a few boxes to test things out, printers have minimum runs. Also, consider the fact that you might have to ship your products in bulk at some juncture, so you would need outer cartons that hold your product into individual collections of let's say 24 units each that fit into an outer shipping carton holding a number of those collections. Maybe I'm jumping ahead of myself but you must think about everything before making most decisions about packaging. In most cases, unless you were selling across the country or globe to large organizations on a regular basis, I would say that your shipping would be a one at a time affair and would not include all the outer boxes I mentioned.


Let's talk creativity.


Assuming that all you want is a killer box that leaps off the shelves at every passerby, you also want to have it stand out that way whether it's in a bag, in a box, in a dump display, hanging from a rack, or sitting on a shelf. So I have an idea for you. If you have a trusted graphic artist that you know or use on a regular basis, run it by him or her. See what they have to say. If you want to discuss it with me just contact me by phone or email listed on my masthead and we can discuss it. No pressure to use me to do it for you, just good old fashioned brainstorming without pressure. At least you'll be taking a step in the right direction.

Never stand begging for that which you have the power to earn. Miguel de Cervantes

Shown,Top and Below: Latex Glove Box Design for UniSafeGloves, Elm City Kettle Corn bag design, CBD box graphics and AutoPlay accessory boxes for Unisen.

Shown Below: Two Dump Displays and one wire rack display for Contact Vinyl Shelving

at that time a product of United Merchants and Manufacturing.

Shown Below: Point of Purchase Display filled with a variety of product boxes and open stock hangers for Regent Sheffield Cutlery.

Packaging comes in many shapes, sizes, and forms as shown above, so you can be as creative as your budget allows. And as long as I opened the door to blister packs, here's one I was working on the design of for iPazzport when it was put on hold because of issues related to the pandemic. Barry