Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: DirecttoBarry      PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 24001 Calle de la Magdelena #2055, Laguna Hills, CA 92654

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Men's best successes come after their disappointments. Henry Ward Beecher

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I can only offer you the advice; Your acceptance is optional.

The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone capable of guiding you. I offer you my free consultation all the way.

When I offer you free consultation, I offer it freely. There is no ulterior motives to my suggestions other than wanting you to succeed. If you criticize my copy, for instance, because it is sometimes full of redundancies, remember that I write for the search engine "bots" who read and index your content for rankings as well as for consumption by the visitors who respond directly to your message. It's a balancing act that blends real world copywriting with the need for convincing SEO.

So when I tell you how my Due Diligence concept will work on your behalf, remember that I have already done it for myself, and it is a result of my trial and error over a ten year span. So if you can't wrap your head around it so to speak, don't feel bad, many people cannot.  When I offer you free consultation, I offer it freely. There is no ulterior motives to my suggestions other than wanting you to succeed. If you criticize my copy, for instance, because it is sometimes full of redundancies, remember that I write for the search engine "bots" who read and index your content for rankings as well as for consumption by the visitors who respond directly to your message. It's a balancing act that blends real world copywriting with the need for convincing SEO.

But if after reading my articles on it you eventually get to understand it all, then you'll know you are in for a successful and profitable ride.

I'm ready when you are.

When you're ready to take the plunge online, remember that those "free" sitebuilding offers you see are going to eventually cost you more than you bargained for and my $300 charge is going to look awfully good by comparison. The only extras that you will have to pay for the site I build will be for your name registration and yearly hosting, and that my friends is usually under $60. Hosting and name registration is a charge you would have to pay everywhere, but probably at a much higher rate. When you're ready I am here to assist. Barry

Money doesn't count, especially when it comes to domain names. Although you can buy an average domain name for under 10 bucks, most people usually turn to their own company names. But for something that will help you create extra visability in the marketplace and boost profits, most take this easy route, and by default, lose out on all the benefits that creativiity can provide.


In organic rankings you would do much better having a creative name inspired by a phrase someone would ordinarily use in a random search for your product or service.

Case in point: You're a plumber. It's 2:00 am and your potential customer is sitting in front of the computer in desperate need of a reasonably-priced plumber and doesn't want to call any of the big names for fear it might set them back an arm and a leg. So they type in a search that might say:

“I want the best plumber on long island cheap" and that search results in:

thebestplumberonlongisland.com

Or how about this: "I have a plumbing problem and need a cheap plumber" and the search yields the following result: plumbing problemsgone.com

The red shows how the search engine matches keywords and phrases to the search inquiry. And your SEO might lead off with something like "We are the low-priced alternative to the big guys... "

Some wise entrepreneurs from long ago bought up all the most common idiomatic expressions and are selling them today, each for tens of thousands of dollars and some as high as six figures.

So when your site builder asks you if you have any preferences for a name, tell them that you want a name tha will serve you in an search. Then think long and hard on it, do some research, and don't just settle for Lou's Plumbing just because it;s your corporate name.

Here's an Idea I often use; come up with a number of names and have the ones you don't use as your primary also "point" to the primary. That means that although it's not your formally registered name used on the site, if someone puts in the other name (also registered to you), it can still be programmed to deliver them to your site. Barry  

When choosing a name

for your website, you can

pay now or pay dearly later.

CheapAdvertisingGuy


Keep reading the articles in this blog and you're sure to come away with something that'll get you seriously thinking about what you really want to do.

You should never get discouraged. I personally know a lot of entrepreneurs that didn't give up and made it, and others who continue to press on even after stumbling several times.

I've spoken to business people who continue to pay out good money to people who promise advertising results but pass me by when I tell them that there's an easy way to do it themselves or they can pay me a small amount to do it for them. It's just what they call "the nature of the beast".

You could be closer than you realize.

CheapAdvertisingGuy