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From all my years in advertising I understand the motivation of buyers well enough to create successful advertising campaigns that draw them in, but this...
Dreamers often hinder their own opportunities for success by creating an illusion based on the premise that everything eventually will get better on its own...
There's always a way to do serious advertising without spending a fortune.
The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartening to say the least. Not only doesn't any human being know you're there, but the mere absence of recognition by the web itself creates a major panic in your head. You'll no doubt put in a call to your tech support team to find out why you cannot locate your site. Although lots of wacky things can occur, it's most likely something very simple. Relax, I'll tell you all about how it works and how to get yourself up and advertising right away, without confusing you with a bunch of tech talk.
If you're a small to medium size business that wants to turn a product name or a company name into a household word in a relatively short time span, it would be a lot easier to accomplish if you had some big budget backing that would empower you to broadcast your name on every cable and network channel until people remembered it whether they liked it or not. But few businesses are blessed with that type of financing, so it's time to learn what mere mortals like us can do to overcome these financial shortcomings.
It's not rocket science.
First of all, the outlet that will spread your name everywhere, yes, everywhere on earth, is free to use. It's called Craigslist. Usually, people are so used to seeing it and hearing about it that they forget just how good it can really be and in how many ways it can accomplish what we're discussing here. So please don't tell me that you've tried it and it doesn't work, because that just shows me that when you did try it, you missed using it to its full potential. But although Craigslist is easy to use, the correct use of its workings is a daunting affair and at times extremely frustrating.
I'll be your guide to dumbing it down.
If you know anything about the internet, you know that every search engine has the equivalent of robots reading and indexing the information posted there, operating on their own proprietary algorithms so that you can enjoy the convenience of accessing all the information they gather at any time. And if you pause a moment to reflect, why would the information placed on Craigslist be any different? This is your perfect opportunity to take advanrage of this fact. It's just the normal order of familiarization with the internet.
Here's where it starts to get good.
This is the perfect opportunity to use solid advertising principles coupled with out-of-the-box creativity to advance your presence on the world wide web. Or to put it broadly, get your name into everybody's home, get people to visit your website and store, and convince people that what you have to offer is the next best thing since the telephone. I've had clients that did it for months without success before it started to gel. In a matter of a few weeks, they had their chosen keywords pointing to them in every search. (I'll give you the simple explanation of what keywords are: they are ibasically the words that people would most often use in a search for your product or service). But the work wasn't close to being done.You must always keep building on your accomplishments. Because you have so many potential keywords and phrases that will bring up your business in a search, it's important to "keep at it" as a normal way of doing business. Keep hammering at the important keywords and phrases you want pointing to your endeavor, and keep promoting it. "Slow and steady wins the race" in partnership with good copywriting and a solid graphic image can meet the challenges posted by any competition with a big fat budget. Finally, if you want to go this on your own, give me a buzz and I'll explain what you have to do, or I'll give you my cheap price for doing it for you. Or, we can meet halfway and I can write your ad copy and you can hire someone to run it for you. Either way, this is the definitive way to boost your presence on the internet, get people to visit your brick and mortar location, and in general, make your advertising and promotion a viable undertaking for free or for very little money. Barry.
The company's marketing strategy
became increasingly unsophisticated.
How sweet it is.
Recently, while I was sitting at a light waiting for it to turn green, I happened to notice the car in front of me with a dealer's license plate holder from Lemon Auto Sales. It was in yellow lettering accompanied by a small graphic of a lemon. “Wow”, I thought, “what I could do with that”. That's the out-of-the-box thinking I'm always talking about. Maybe the headline to this little paragraph will start them thinking.
Here's an article I retrieved from my archives that was written about 10 years ago and entitled "Stick To What You Believe".
Not too long ago, I saw an image ad on Craigslist that directed me to a website that offered some of the things I offer here at my Cheap Ad Agency. It was just curiosity that led me there, but I sometimes do that to sort of 'check out the competition'. I soon discovered that the limited number of samples and the quality of the work were giveaways to their inexperience and I contacted them to offer any assistance in the way of counsel, being careful to mention that this was a friendly gesture, not a solicitation for business.
Oh boy. Did I hear it by return email. I guess this person was correct in taking offense and I do apologize, sincerely. It was insensitive of me. I know now to never attempt to do anything like that again. “It is VERY word heavy and I would guarantee that no one would take the time to read all of that content”, is how, in part, the individual described my site. He also mocked my 'out-of-the-box thinking' and 'creativity' references citing my site layout and structure as proof that I cannot live up to those claims. But while I was reading all those and other criticisms he hurled at me, I couldn't help but think, “my goodness, he actually read all of my content”. Barry