Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.

CONTACT INFORMATION:   EMAIL: DirecttoBarry      PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 24001 Calle de la Magdelena #2055, Laguna Hills, CA 92654


A failure is a man who has blundered, but is not able to cash in on the experience. Elbert Hubbard

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I honestly don't know what to make of this.

From all my years in advertising I understand the motivation of buyers well enough to create successful advertising campaigns that draw them in, but this...

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A few words about designing your logo and stationery.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others. For want of a better word, it's referred to as your "identity", your "look". It's time to create a design that makes you feel good, and one that you think will be stand-alone memorable.

world. Once your business becomes well known, so too will your logo.

Pick your logo artist carefully.

If you think, however, that you’re going to get what you want for $25, good luck.  I understand that although paying $1200 or $3500 or more for a logo is not unheard of and certainly doesn’t guarantee satisfaction, I cannot envision anyone promising to do one for $25 while putting in the time it takes to create such an important piece of work, furnish you with initial choices and still pledge to keep at it until it makes you happy. I’d be very, very suspicious.  Always view samples of their past work to see if they’re up to the task and expect to pay a good designer somewhere in the neighborhood of between $150-300 or more in this current economy.

Put your logo to good use.

Once your logo is complete, it’s time to apply it to a stationery set consisting of business card, letterhead and envelope. The same general principles apply to this phase as they did to creating your logo. The fun part in all these creations is the development of something that will be associated with you and everything you do for as long as you are in business.  It’s like having a representative speaking for you when you can’t physically be there; and another enjoyable and important phase in setting up your new venture. Barry

Choose it because you like how it ‘feels’, how it looks, it’s strength or its delicacy, and how it represents your presence. If you hire a graphic designer to make your logo, make sure he or she knows what you have in mind, but if you’re not absolutely set on a particular ‘look’, ask for the artist to give you his or her perception to help you make your decision. If the resultant consultation satisfies your aesthetic senses, have that person put the design into graphic form so you can see how it looks to you.  You’re now on the way toward creating the signature of your business.  A word of caution: You should always let your artist know if you have any firm dislikes for particular colors, typefaces, and other graphic entities before they embark on your design, but a caveat that the logo should immediately convey the type of business you’re in might be leading your artist astray.

Your logo doesn't have to reflect what you do.

Consider this: If you never heard of Sears, would their logo tell you what business they’re in?  How about Jeep, Nike or Google?  How about  Sony, Hewlett Packard or Compaq for that matter?  Doesn’t each logo design tell you more about designing logos than the companies themselves?  Put the effort into promoting your company logo as well as they did theirs and yours too will become well recognized and associated with your business. So keep your focus on designing something that you’ll be proud to display to the

Here is a logo applied to a stationery set from my personal samples collection.

You'll have to take my word for this, because when you use a piece of art to sisplay online, the software automatically reduces the pixel count to 72 for viewing on your computer screen, automatically pixelating it when you zoom in close. This is not what happens when it is printed, making my advice above the advice to follow.


Final Note: When your logo has been completed to your satisfaction, make certain that the artist gives you a hi-res pdf file of your completed logo to keep on file for all the other uses for it you may have moving forward. Word to the wise: Execute your logo in vector format so that its clarity remains the same on a business card as it does on a trade show banner and much larger.