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From all my years in advertising I understand the motivation of buyers well enough to create successful advertising campaigns that draw them in, but this...
Dreamers often hinder their own opportunities for success by creating an illusion based on the premise that everything eventually will get better on its own...
Being an optimist is different than being a dreamer.
Dreamers often hinder their own opportunities for success by creating an illusion based on the premise that everything eventually will get better on its own. But optimists are much different. They rely on their faith that God will provide. What the bible tells us is that God "helps those that cannot help themselves". That message is of course different than working at it to correct the miserable status quo on one's own. The more common Aesopian appropriation of the phrase, "God helps those who help themselves" is a variant of God's words and can arguably be taken as a well meaning extrapilation of the original promising similar rewards. Either fosters the optimistic feeling that God will eventually assist us with the answers we desperately seek, bringing our mitigation efforts to fruition much sooner than later.
If you want your business to do business today, then sooner than later is when you want to begin creating the ways to make that happen. Sometimes my wife will find me sitting in a chair just staring idly into space. Although it doesn't give her confidence that I'm at all working on a business plan, the reality is that I am doing exactly that. If I come up with an ingenious way to turn my business around by suddenly "hitting on something", my quiet reflectioning might be the attributable factor toward future days of profitable results.
If you want your business to do business today,
then sooner than later is when you want to begin
creating the ways to make that happen.
You might not be in the thinking-out-of-the-box business like I am, but nobody knows your business better than you. No one understands better than you what idea might solve your current problems and get you back on the road to profitability. Most small businesses in America are similarly threatened by mandate anniahilation with seemingly nowhere left to turn for relief. Monetary assistance provided by the government has been scarce, and what little has been provided has been noticeably ineffective. It just served to create controversy about the big banks that unfairly administered its distribution, and only provided a hiatus until the next profit crushing mandate might force some businesses to raise the white flag of surrender. While the problems befalling all of our small businesses are myriad, the one common fix for them has until now remained elusive. But what I have learned through the years is that keeping up with current events will trigger a lot of meaningful ideas and strategies that keep us moving in the right direction. Imagine how I reacted when a recent news broadcast about Big Tech social sites being accused of subverting free speech was under discussion? The suggestion by the political establishment was to limit their protections under the law and to begin the creation of new venues equal in size and scope to oppose them. Although that's well beyond my area of expertise and monetary capabilities, that still got me to thinking of how might I immediately apply current events in a way that might provide benefits to every forgotten business out there still fighting to stay afloat. Forget about the popular Facebook, Twitter, and their sub genres for a moment, (like Instagram, inextricably linked to Facebook) and focus on places you might have never known existed, smaller social media venues where we can introduce ourselves to a more captive aggregate.
How might I immediately apply current events in a way that might provide benefits to every forgotten business out there still fighting to stay afloat?
I don't know about you, but I was personally feeling like a trapped animal trying desperately to come up with a way out of an immediate, life threatening predicament. Right away is not soon enough to create new customer resources and a number of unique strategies that will successfully reel them in. I would say that the analogy in this case is appropriate because no one has any idea when or how severe the next crushing mandate might affect any of us. With all the current news reports of big tech companies infringing on free speech, my thoughts immediately centered on this one initial certainty: that there are scattered around the internet with a variety of audiences just ripe for hearing our message.Taking into consideration that what they may lack in individual membership numbers, they can surely compensate for in their diversity. Now there's a thought that definitely puts me into an optimistic mood. So what does it take to create persuasive patter that will draw them all in? That's dependent on the message from you, the individual company reaching out. My initial thoughts are focused on where a new audience of potential customers might be found.
Once I felt comfortable that I had somebody to reach out to and hear my message, I just had to develop an equally comfortanble attitude toward the way I was going to get their attention. But before I would try to create any message, I wanted to first create the overall approach that has guided me successfully throughout my career: Be totally honest. Tell these people that chose to exist outside the mainstream why I am now choosing to join them.Then telling them all about me will take on its own form.
I wanted to first create the overall approach that has guided me successfully throughout my career:
Be totally honest.
Now that you've learned the source of many potentially new contacts, maybe some optimism for your future is merited. If you feel as I do, the next step is developing a creative approach that gets a credible message to your new constituents. Good luck to you. Barry
" I don't know what it is, there's just something so special, so different about you."