Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: DirecttoBarry      PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 24001 Calle de la Magdelena #2055, Laguna Hills, CA 92654

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We are what we repeatedly do. Excellence, therefore, is not an act but a habit. Aristotle

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Why you are in definite need of a website.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably growing to realize that you can no longer survive without it.


Unless you have a one-of-a-kind product only available at your brick and mortar location, the realization that you must have a website must have hit you many times over. When the FedEX or UPS driver rings your doorbell to alert you of a delivery, it usually signals the arrival of an internet purchase made from a household member's computer. It could be a book or product from Amazon, or a clothing purchase, child's toy, or any number of categories where price and convenience are key factors in the purchase. This should be your wake-up call. Because while your store or office is closed, and you and your employees are home for the evening, someone, somewhere might be in need of your product or service and the sale will not be coming to you. And if you think about it logically, that someone could be a whole bunch of someones you could have nurtured into recurring sales.


Think about it this way.


Your website is your store, it is your office, it's where you lure the curious to see what it is you offer and what you're willing to do to get them to make a purchase. It's the "look" and  "feel" of your business. You get to speak without interruption and show off your business in the most

favorable light. And while it can be expensive to advertise to people on the street and create the amenities crucial to a physical shopping experience, it costs comparitively little to attract them to your site.
















It's all about the substance of your message.


It's not about "all the bells and whistles" that impresses visitors to your site, and it's not about entertaining them, it's about providing informative dialog and a well designed presence that's easy to navigate, all with copy that's respectful of their willingness to eventually spend money with you. There are locations on the internet that allow you to build your own site, but they usually come with a monthly tab for the priviledge of keeping it alive. Depending on where you go and who you use to build your site, you can expect it to be reasonably inexpensive to register your name, build the site, and host it online. If you want to learn a whole lot more about it before you make the plunge, you can visit my Siteenstein.com site to read my planning guide, learn the basic steps for creating a website, or you can contact me and I'll explain everything to you directly and in complete detail. Remember, I speak the easy to understand language of "no tech-talk". Barry

"Before we decide that SEO is dead,

can someone tell me what SEO is?"

Just when you think they can't think of anything else, along comes me.


Toward the end of September during an election year many years ago, you started seeing those two-legged wire signs lining the roads in abundance everywhere you travelled.  I'm talking about the ones for all those local and regional office seekers with their names in large letters and the office they're seeking in a smaller type size just below it, all usually in some configuration of red, white and blue.


I understand that they are placed there for name impression.  See enough of that name and you're going to remember it when you're at the polls and presumably uninformed or undecided.  But why not make the name even more memorable by utilizing the sign size as a device?


Case in point: I saw the name SMALL running for something or other and I thought that if that sign was just half the size of the rest it would stand out even more and it would certainly double the impression for just that reason alone. There are a million ideas here for a tagline. "The sign of a Small Candidate means big..."  Just sayin'.

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Note: I make videos, I do all forms of graphics and copywriting, and I build websites through my 3 sites; cheapadagency.com, siteenstein.com, and cheeper.info. I do all the work myself and form my own policies. I've been doing all these things forever and on the internet since 2008. I am happy to write help reports and guides that educate you on a variety of subjects in the hope that you will use me to execute your project and save yourself a lot of money. So when I say something is absolutely free, I mean that it is absolutely free. Period. Barry,